TikTok in Monaco — Vol 29

02 — Country context

Demographics & geography

Monaco had ~38,000 inhabitants at end-2025 per IMSEE (Institut Monégasque de la Statistique et des Études Économiques), distributed across 9 wards (quartiers): Monte-Carlo (~3,800), La Condamine (~4,000), Monaco-Ville (~1,000), Fontvieille (~3,800), Larvotto (~5,400), Moneghetti, Saint-Roman, Saint-Michel, Jardin Exotique. Population includes ~9,500 Monegasques (~25%), ~7,500 French nationals, ~7,500 Italian, ~3,000 British, plus Swiss, Belgian, German, Russian, and other resident communities. French is the official language; English is widely spoken; Italian common in border-area daily life; Monégasque (Ligurian-family) is the traditional language preserved through the Compagnie des Carabiniers du Prince and the academic curriculum.

Population density — world record

Monaco is the world's most densely populated country at ~19,000 inhabitants per km² (2.02 km² total territory). For context: Vatican City ~3,500/km², Malta ~7,600/km², Singapore ~1,100/km². Monaco is also the second-smallest country by territory in the world after Vatican City. The micro-state geography concentrates all activity into a narrow Mediterranean coastal strip; commuter flow from France adds ~50,000 daily workers from Nice / Menton / Beausoleil / Roquebrune / La Turbie.

Economic context — ultra-premium micro-market

Monaco's GDP per capita is structurally among the world's top three (>USD 240,000, IMSEE / World Bank methodology). The economy rests on four pillars: (1) real estate — €5.9B transactions market 2024, average apartment price >EUR 50,000 / m² in Monte-Carlo (world's highest), driven by tax-residency demand; (2) private banking & finance — ~30 banks managing CHF 100B+ AUM (CMB Monaco, Edmond de Rothschild, ANDBANK, Société Générale Private Banking Monaco); (3) tourism & luxury hospitality — Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Bay, Métropole, Fairmont Monte Carlo; (4) gaming — Société des Bains de Mer (SBM, majority-owned by State of Monaco, runs Casino de Monte-Carlo, the iconic gaming venue since 1863). Currency: Euro (de-facto member of eurozone via bilateral monetary agreement with EU).

Political & legal framework

Monaco is a hereditary constitutional monarchy under the House of Grimaldi — Prince Albert II since 2005, succeeding Prince Rainier III (60-year reign). The 1962 Constitution defines a parliamentary monarchy with a 24-member Conseil National. The Principality is not an EU member but has bilateral agreements covering customs, monetary affairs (Euro), and certain regulatory frameworks. Digital regulation flows through the French ARCOM (Autorité de Régulation de la Communication Audiovisuelle et Numérique) for audiovisual and platform oversight under the 1964 Franco-Monegasque broadcasting convention; Monaco has no dedicated audiovisual regulator. TikTok is fully accessible without restriction; DSA-equivalent obligations transit through France's enforcement.

Tax-residency framework

Since the 1869 sovereign ordinance, Monaco residents pay no income tax — the defining structural feature of the Principality's economic positioning. Exception: French nationals are taxed in France on Monaco-sourced income under the 1963 Franco-Monegasque convention. The no-tax framework drives a structural creator-residency relocation flow: high-earning creators from Paris, Milan, London, Geneva regularly relocate to Monaco for tax efficiency once their TikTok / global earnings exceed roughly EUR 500K / year (rough breakeven on relocation costs vs French / Italian / Swiss tax exposure).

03 — Digital infrastructure

Monaco's connectivity is French-tier with luxury overlay — fixed and mobile networks are operated by Monaco Telecom (majority-owned by NJJ Capital, the holding of French entrepreneur Xavier Niel, Iliad / Free founder). 100% mobile-broadband (3G/4G/5G), near-universal internet penetration (99.0% — the world's highest, per DataReportal Digital 2026).

Fixed & mobile connectivity

DataReportal Digital 2026 reports 39,900 active cellular connections in Monaco at end-2025 — 104% of population (low multi-device, reflecting Monaco's tightly-packed urban geography). Monaco Telecom is the only domestic mobile operator (Orange, SFR, Free, Bouygues all roam in via cross-border agreements). The country deployed 5G across the entire territory in 2019 — the world's first fully-covered 5G nation. Median fixed and mobile download speeds are >150 Mbps (Ookla / DataReportal late 2025). The .mc top-level domain is administered by the Direction des Plateformes et des Ressources Numériques (DPRN).

French regulatory orbit — practical reality

Although Monaco operates its own Monaco Telecom infrastructure, the regulatory and roaming framework integrates seamlessly with France: French SIM cards (Orange / SFR / Free / Bouygues) roam free of charge in Monaco, French .fr domains are common in business use, and Monegasque audiovisual regulation is performed in practice by French ARCOM under the 1964 Franco-Monegasque convention. Cross-border resident workforce (~50,000 daily commuters from Nice / Menton / Beausoleil) use predominantly French operators.

Internet adoption & social footprint

37,900 individuals used the internet in Monaco in late 2025 per DataReportal — a penetration rate of 99.0%, the world's highest. Kepios identifies 10,400 active social-media identities (27.0% of population), well below France (~71%); this understates real penetration because many Monaco residents register accounts under French phone numbers / addresses (cross-border workforce of ~50,000 daily commuters from Nice / Menton / Beausoleil / Roquebrune; many residents hold French phone lines and / or are French nationals). Aggregate caveat: DataReportal does publish standalone connectivity for Monaco (population, internet users, cellular connections) — what it does not publish are TikTok / Instagram ad-tool figures for the country.

Payment & banking infrastructure

Monaco creators operate within the eurozone payment infrastructure: SEPA transfers, French / Monaco bank IBANs starting with MC (Monaco) or FR (France). Major Monaco-based private banks (CMB Monaco, ANDBANK Monaco, Société Générale Private Banking Monaco, Edmond de Rothschild Monaco) offer creator / freelancer-friendly current accounts. TikTok creator payouts in EUR land directly with no currency-conversion friction; payouts in USD convert at standard interbank rates.

04 — Social media landscape

Monaco's social-media adoption is structurally under-counted — the 27.0% Kepios figure reflects Monaco-IP / Monaco-address-resolved accounts only. The true functional usage is much higher; cross-border workforce, French nationals living in Monaco under bi-residency, and Italian / British / Russian residents commonly hold accounts registered against home-country phone numbers, falling outside Kepios' Monaco bucket.

Platform estimates — France-derived

Because TikTok, Meta and LinkedIn do not separately publish ad-tool reach for Monaco, the figures below use proportional French estimates anchored on the 37,900 internet-user count, adjusted for Monaco's older + wealthier skew (median age ~46 vs France ~42) and the high-income concentration:

• WhatsApp — France adult penetration ~78% → Monaco estimate ~26,000 users.
• Instagram — France ~52% (adjusted higher) → ~17,000 users.
• Facebook — France ~58% → ~19,000 users.
• TikTok 18+ — France ~43% → ~12,000 users (Black Ads estimate).
• LinkedIn — France ~25% (finance-sector inflated) → ~9,000 users.
• YouTube — France ~72% → ~24,000 users.
• Snapchat — France ~32% (older-skew adjusted) → ~6,500 users.

Language & content-distribution frame

French is the official language and the operational content language for Monaco creators. Daily life additionally uses English (international hospitality, finance, F1 paddock), Italian (largest non-French resident community, cross-border workforce from Ventimiglia / San Remo), and the traditional Monégasque (Ligurian) preserved at school and through cultural institutions. For TikTok For-You distribution, Monaco content is geo-attributed to France — but ultra-luxury / F1 / yacht verticals travel globally (English-language content captures Anglophone luxury audiences in UK / US / GCC / Singapore).

Key content verticals — globally exportable

• F1 / Motorsport — Monaco Grand Prix end-May annual, paddock content, driver interviews, garage tours. Single largest annual content moment in the world for any micro-state.
• Luxury hospitality — Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Bay, Métropole, Fairmont, Yacht Club de Monaco — content addresses global luxury audiences (US/UK/GCC/Asia).
• Yachts & sailing — Port Hercule, Monaco Yacht Show (September), the world's largest superyacht display.
• Casino & gaming — Casino de Monte-Carlo, the iconic 1863 venue and gaming reference. SBM Monte-Carlo operates Casino, Sun Casino, Café de Paris Monte-Carlo.
• Tax-residency content — high-earning creator relocation explainers, residency-permit walkthroughs, family-office content. Highest niche-CPM potential globally.
• Football / UEFA Champions League draws — annual Grimaldi Forum venue; AS Monaco football club; UEFA Super Cup historically.
• Princely House / Grimaldi heritage — Prince Albert II, Princess Charlene, Princess Grace legacy, Palais Princier guard-changing, Festival International du Cirque, Rose Ball.

05 — TikTok platform position

Monaco TikTok presence must be read through French-aggregate data. TikTok's ad-planning tools (the canonical source for country-level reach figures used by DataReportal) do not publish a separate Monaco row — the country is grouped within broader French ARCOM-regulated estimates. The figures below are Black Ads Agency proportional estimates anchored on the 37,900 internet-user count, the 27.0% Kepios social-media penetration, and France TikTok 18+ adoption ratios.

Estimated TikTok audience

Applying the average French adult TikTok adoption rate (~43% of adults 18+) to Monaco's ~29,000 adult-18+ population yields an estimated ~12,000 TikTok-18+ users resident in Monaco. This is a directional figure — the true number is likely lower for accounts registered against Monaco IDs / phones (under-indexed Kepios), but offset substantially by (a) ~50,000 daily cross-border workforce from France (Nice, Menton, Beausoleil, Roquebrune, La Turbie), (b) tourist / VIP TikTok-user inflow during F1, Yacht Show, summer season, (c) global audience capture by Monaco-flagged luxury content.

Audience profile — France-derived + wealth overlay

Per French benchmarks, the Monaco TikTok 18+ audience is ~60% female / 40% male, with strongest density in the 25–44 cohort (higher skew than national France because of Monaco's older median age, ~46 vs France ~42). The country's structural wealth concentration (>30% of resident adults are USD millionaires per Knight Frank Wealth Report 2025) makes the Monaco-resident audience the world's highest-per-capita ARPGifter pool. Cross-border French workforce TikTok users multiply de-facto audience reach 3–4×.

Profile caveat — the 'Monaco account' ambiguity

Many TikTok accounts run by Monaco residents are registered under French phone numbers / addresses — because they hold French nationality (the largest single nationality after Monégasques, taxed under the 1963 Franco-Monegasque convention), or because Orange / SFR / Free mobile lines remain easier to provision than +377 Monaco Telecom lines. TikTok ad-tool geo-resolution therefore counts these accounts under France, not Monaco. The functional Monaco creator pool routinely operates on French-registered accounts — Black Ads Agency treats this as a unified France-server cohort (faction 108134) for scouting and recommendation logic.

Regulatory frame — ARCOM orbit + DSA

Monaco does not have a dedicated audiovisual or digital regulator. Audiovisual matters fall under the 1964 Franco-Monegasque broadcasting convention — French ARCOM (Autorité de Régulation de la Communication Audiovisuelle et Numérique) acts as the de-facto regulator for TikTok-related questions affecting Monaco. The EU DSA (Digital Services Act) is enforced via France's national transposition, applying to Monaco users in practice. Age-13 minimum, advertising restrictions on minors, addictive-design investigations and transparency reports all apply identically to French and Monaco TikTok users.

No national TikTok-specific restrictions

Monaco has no national TikTok-specific ban or restriction as of May 2026 — neither for government devices nor for general use. The Principality follows French ARCOM enforcement of EU-wide DSA without additional domestic carve-outs. Any France-level platform action (e.g. government-device ban escalation) would transit into Monaco through the bilateral framework.

06 — TikTok LIVE specifics

TikTok LIVE is available without restriction in Monaco (French regulatory orbit, no national ban, no age-verification carve-out beyond DSA). The functional creator base is small in pure-resident terms — Black Ads Agency estimates 40–80 active professional or semi-professional LIVE creators resident in the Principality — but this under-counts the high-earning creator-residency relocation flow described below. The economic case for Monaco LIVE is built on four structural advantages.

Economics — four structural advantages

Euro payouts + no income tax for residents. TikTok payouts to Monaco-resident creators land in EUR in standard French / Monaco bank accounts. Crucially, Monaco residents (excluding French nationals under the 1963 Franco-Monegasque convention) pay no income tax, making Monaco the most tax-efficient creator residency in continental Europe. This drives a structural creator-relocation flow: high-earning creators from Paris, Milan, London, Geneva have relocated to Monaco over the past 5 years.

Highest per-capita gifter concentration. With >30% of resident adults classified as USD millionaires (Knight Frank Wealth Report 2025), Monaco offers the world's highest concentration of high-net-worth potential gifters per square kilometre. ARPGifter in Monaco-resident cohorts is structurally 2–4× French national average.

F1 Grand Prix annual content peak. The Monaco Grand Prix (last weekend of May) is the single most concentrated annual content opportunity in the global F1 calendar. Paddock access, driver content, post-race events at Hôtel de Paris and Casino — content peaks 10–30× monthly average during F1 week. Black Ads Agency's France-server creators are positioned ahead of F1 week annually.

CRP availability

Creator Rewards Program (CRP) is available to Monaco-resident creators with ≥10K followers and adult-content compliance, identical to France. Standard France onboarding via Black Ads Agency applies — no Monaco-specific bottleneck.

Aggregate-data caveat for monetisation projections

TikTok does not publish standalone Monaco gifter-spend / Shop GMV / creator-earnings data. Any monetisation projection in this volume is a structural extrapolation from France gifting density and Knight Frank wealth-concentration data, not a measured Monaco figure.

F1 Monaco GP — the peak content window

The Monaco Grand Prix takes place on a street circuit through Monte-Carlo / La Condamine each year on the last weekend of May (in 2026: May 22–24). Key figures: ~150,000 spectators across the weekend, 100M+ global TV audience, 200+ accredited media, ~1,200 superyachts visiting (Port Hercule + Cap d'Ail). All major F1 teams (Ferrari, Mercedes, Red Bull, McLaren, etc.) operate paddock-content production. For TikTok creators: post-race events at Hôtel de Paris, Casino de Monte-Carlo, La Rascasse, Buddha Bar Monte-Carlo, and Twiga generate millions of organic content impressions through the weekend.

Cross-border & tourist audience dynamics

Monaco's functional audience is massively larger than its 38,000 residents: (1) ~50,000 daily cross-border workforce from France (Nice / Menton / Beausoleil / Roquebrune / La Turbie); (2) ~7M annual tourist visitors; (3) global F1 / Yacht Show / Rose Ball / Festival International du Cirque content viewers numbering in the tens of millions per major event; (4) cross-border Italian audience from Imperia / Genoa / San Remo extending through the Ligurian coast. Monaco-flagged content benefits from asymmetric global luxury-niche reach well beyond resident TikTok-user count.

Gifting & monetisation — structural estimates

Black Ads Agency-estimated Monaco gifter cohort (including tourist / cross-border-Italian / French-Riviera spillover): ~5,000–12,000 active gifters that may engage with Monaco-flagged creators. ARPGifter cohort sits at French-premium levels (estimated EUR 20–35 ARPGifter/month median in Monaco-resident cohort — ahead of France EUR 8–12). Effective creator monthly gift revenue at 1,000–25,000 EUR for an emerging LIVE creator, with luxury / F1 / yachts B2B sponsorships often exceeding direct gifting revenue.

LIVE session timing — France + global windows

Monaco-resident creators should follow standard CET / French prime-time discipline (weekday 19:00–22:30, Saturday 20:00–23:00, Sunday 14:00–17:00) for resident-audience reach, with secondary global-luxury windows in late evening (22:00–01:00 CET = London evening, GCC late evening, US East Coast afternoon, US West Coast morning). F1 week (last weekend of May) requires bespoke scheduling around race / qualifying / paddock windows.

07 — Creator economy

Monaco's creator economy is small in absolute resident count but defined globally by ultra-luxury / F1 / casino content. Black Ads Agency identifies four high-yield niches, all with global addressable audience.

Niche 1 — F1 / motorsport

The annual Monaco Grand Prix is the single most globally consumed motorsport content moment of the calendar year. Paddock content, garage tours, driver appearances, post-race events at Hôtel de Paris and Casino de Monte-Carlo generate millions of organic impressions through F1 week (May 22–24, 2026). Beyond the GP, year-round F1-adjacent content includes: AS Monaco football club, AS Monaco Basket, the E-Prix Monaco (Formula E rotating venue), and historical F1-driver tribute content (Princess Grace / Niki Lauda / Ayrton Senna's Monaco legacies).

Niche 2 — luxury hospitality / yachts / casino

SBM Monte-Carlo (Société des Bains de Mer, founded 1863, majority-State-owned) operates the historic Casino de Monte-Carlo, Hôtel de Paris (5-star, Alain Ducasse), Hôtel Hermitage, Monte-Carlo Bay Hotel & Resort, and Café de Paris Monte-Carlo. Yachts: Port Hercule and Cap d'Ail host the world's largest concentration of superyachts. The Monaco Yacht Show (last week of September) is the global superyacht industry's reference event. Other premium venues: Buddha Bar Monte-Carlo, Twiga, La Rascasse, Salle Garnier opera house. Addressable luxury-audience CPMs are 3–6× general French average.

Niche 3 — tax-residency relocation / family-office

Monaco's no-income-tax sovereign rule (1869) drives a structural creator-relocation flow. High-earning creators from Paris, Milan, London, Geneva relocate to Monaco for tax residency. Content opportunities: residency-permit walkthroughs, family-office explainers, wealth-management Q&A, real-estate (Monte-Carlo average €50,000+ / m²), entrepreneur-residency content. ~30 private banks operate in Monaco (CMB Monaco, Edmond de Rothschild, Société Générale Private Banking, ANDBANK, etc.) — deep B2B partnership opportunities for finance-vertical creators.

Niche 4 — Princely House / Grimaldi heritage

The House of Grimaldi (one of Europe's oldest noble dynasties, ruling Monaco since 1297) provides a unique heritage content angle. Prince Albert II (since 2005), Princess Charlene, the Princely Palace guard-changing, Festival International du Cirque, Bal de la Rose, Princess Grace Foundation events — all generate cultural / heritage / luxury-adjacent content with broad European and global appeal. Princess Grace Kelly's legacy carries enduring international interest.

Representative creator pattern

Two clear archetypes: (1) Monaco-resident creator — French-speaking, often 25–40 years old, with content around lifestyle / luxury hospitality / casino / wellness / F1; median follower size 10K–50K, with luxury-vertical accounts reaching 100K–500K. (2) Tax-residency relocated creator — higher-profile creators who moved to Monaco for tax reasons, often already at 500K–5M+ followers, content addressing global audiences with periodic Monaco-flagged content (Hôtel de Paris content, yacht content, F1 week content). The two cohorts together represent Black Ads Agency's France-server premium-luxury talent pool.

Cross-border competition

French MCNs and agencies (Webedia, Brave Bison France, Mediakraft) target Monaco creators as part of their broader French roster. International luxury-focused agencies (Tatler / Condé Nast collaborations, Forbes / Capital Pictures) also engage Monaco creators for editorial content. Black Ads Agency's France server (faction 108134) and bilingual FR/EN manager team are structurally aligned — Monaco creators register on the standard Black Ads FR+ funnel with no Monaco-specific friction. F1 week is annually pre-blocked in the Black Ads operations calendar.

08 — Practical insights & outlook

Recommendations for Monaco-resident creators

Plan content around F1 week annually. The last weekend of May (Monaco GP) is the single largest annual organic-reach opportunity in your year. Pre-block content production, secure paddock or luxury-venue access, schedule LIVE sessions during race-week prime hours.

Leverage luxury-venue partnerships. Hôtel de Paris, Casino de Monte-Carlo, Monte-Carlo Bay, Yacht Club de Monaco welcome creator-content collaborations — Black Ads Agency manages B2B introductions to SBM and luxury-venue partners.

Use Monaco bank accounts for EUR TikTok payouts. CMB Monaco, ANDBANK Monaco, Société Générale Private Banking Monaco all offer creator / freelancer-friendly current accounts; payouts remain in EUR with no currency-conversion friction.

Apply to CRP at 10K followers. Monaco creators are eligible for Creator Rewards Program on the same terms as France — Black Ads Agency's France onboarding covers CRP application support.

Build English-language content for global luxury reach. Monaco's audience reach extends well beyond French-speaking Europe — luxury / F1 / yacht / casino content captures Anglophone audiences in UK / US / GCC / Asia. Bilingual French / English creators have asymmetric audience-reach advantage.

Disclose sponsored content per DSA / ARCOM. Monaco transits through French regulatory frameworks — TikTok creator monetisation requires DSA-compliant ad-transparency labels. Black Ads Agency manages disclosure templates as part of the standard contract.

Recommendations for Monaco B2B / brands

Use Monaco creators for global luxury positioning. Hospitality, yachting, fashion, watches, automotive luxury brands gain narrative authenticity from Monaco-flagged creators — the country's reputation premium is asymmetrically large vs cost. CPMs for luxury-vertical placements are 3–6× general French rates.

Activate F1 week annually. Plan brand-creator activations around the last weekend of May. Paddock access, hospitality, post-race events at Hôtel de Paris / Casino — F1 week is the single highest-ROI content window.

Use private-banking content for wealth-management acquisition. CMB Monaco, Edmond de Rothschild Monaco, ANDBANK, Société Générale Private Banking have a structural advantage in deploying creator-led content for HNW client acquisition.

Plan for DSA / ARCOM compliance. All branded-content collaborations involving French-orbit users must comply with ARCOM-enforced DSA labelling. Black Ads Agency provides compliant deal flow.

Outlook 2026 — 2027

Monaco's TikTok-resident audience is structurally capped (~12,000 TikTok-18+ users) and will not grow in absolute terms beyond ~14,000 in 2027. The interesting trajectory is not audience but creator yield + cross-border / tourist amplification.

We expect 2026–2027 to bring (1) further tax-residency relocation flow as global creator earnings rise, (2) deeper F1 Monaco GP creator-activation programs, (3) growth in luxury B2B partnerships (SBM, yacht brands, private banks), (4) emergence of more Monaco-flagged 1M+ follower TikTok creators in the luxury / lifestyle vertical.

Risks & caveats

Two structural risks deserve explicit mention: (1) data scarcity — no Monaco-specific TikTok or third-party platform-level disclosure exists; all forward projections are structural estimates, not measurement; (2) regulatory dependency on France — ARCOM enforcement and DSA transposition both transit through France; any France-level escalation (government-device TikTok ban, age-verification mandate scaling) would apply in Monaco through bilateral framework with limited domestic carve-out options.

09 — Sources & methodology

Methodology

This volume aggregates national-statistics primary sources (IMSEE — Institut Monégasque de la Statistique et des Études Économiques, official statistics authority) for population, economy, real-estate and labour data; DataReportal Digital 2026 Monaco for connectivity / social-identity counts; ARCOM (French Autorité de Régulation de la Communication Audiovisuelle et Numérique) for regulatory context (Monaco operates within ARCOM's de-facto orbit under the 1964 Franco-Monegasque broadcasting convention); Knight Frank Wealth Report 2025 for wealth-concentration data; World Bank and ITU for cross-country comparison. TikTok-specific platform figures are not separately published by TikTok ad-planning tools for Monaco — all platform-level metrics in this report are Black Ads Agency proportional estimates from French (ARCOM-orbit) aggregates, anchored on country-level internet-user count (37,900 individuals).

Methodological limitations — mandatory caveats

• TikTok ad-tool reach is not published at country level for Monaco — all TikTok user-count figures in this volume are estimates, never measured.
• Kepios social-media identities (10,400) reflect only Monaco-IP / Monaco-address-resolved accounts; cross-border-registered Monaco-resident accounts (French / Italian phone numbers) are not counted here.
• Monaco creator-earnings, gifter-spend, and TikTok Shop GMV are not separately published — extrapolated structurally from French benchmarks.
• IMSEE focuses on demographic, economic, and real-estate indicators; digital / ICT metrics are not the primary scope.
• Many real-world Monaco creator businesses operate cross-border (Nice, Menton, Italian Riviera) and are not formally counted as Monaco creators in any TikTok or third-party metric.
• All 2026–2027 projections are structural estimates; no Monaco-specific TikTok 2026 forward-disclosure exists.
• F1 week audience-amplification estimates are derived from FIA / Liberty Media global F1 viewership data; not directly measured for TikTok-specific reach.

About Black Ads Agency

Black Ads Agency is an official Senior TikTok LIVE Partner, operating since December 2024 and certified as Senior since May 2025. The agency supports creators across MENA (including the Gulf), France, Italy, Germany, the United States and Canada. Monaco-resident creators are onboarded through the France server — faction 108134 — under the same flow as France. Black Ads Agency does not deduct any commission from creators; TikTok pays the agency directly for its management role. This Market Intelligence volume is published by Black Ads Agency.