Paid acquisition
Ads your accountant can read: every dirham traced to an enquiry
Running ads in the Gulf is easy. Knowing what they return is not — most SME accounts we audit have no working conversion tracking at all. We run Meta, TikTok and Google campaigns on top of a measurement layer that makes the spend answerable.
Quick answer
We plan, launch and manage Meta, TikTok and Google campaigns for UAE and Saudi SMEs. Every engagement starts with the tracking layer — pixel, server-side events, GA4 — so cost per enquiry is real, not guessed. Management from AED/SAR 2,500 per month plus your media budget; sector ad rules (health, real estate) handled as part of the work.
The three platforms, used for what each does best
Meta (Facebook & Instagram)
The volume engine for clinics and local services in the Gulf: precise geo-targeting, Instagram-first creatives, lead flows that end in WhatsApp — where Gulf customers actually reply.
TikTok
The attention engine. Short vertical video drives discovery for aesthetics, dental and lifestyle real estate — and we produce the creatives, not just the media buying.
The intent engine. Search campaigns catch customers already looking — 'dental implant cost', 'apartment for rent' — and Performance Max extends reach once search is saturated.
Measurement first: the layer most agencies skip
Before any campaign goes live we install and verify the full tracking chain: platform pixel, server-side events (Conversions API) to survive browser privacy limits, GA4 as the neutral referee, and call/WhatsApp tracking where enquiries happen off-site. Then — and only then — spend starts.
For health advertisers this is no longer optional: Meta's health and wellness data restrictions now limit what clinic websites may send back to the platform, and accounts set up carelessly lose their conversion signals entirely. We configure clinic tracking within those rules — compliant events, correct categorisation, and reporting that still answers the only question that matters: what does an enquiry cost?
- Pixel + Conversions API installed and deduplicated, not just pasted
- GA4 configured with conversions that match your business, not defaults
- WhatsApp and call tracking so offline enquiries count
- Monthly report in plain language: spend, enquiries, cost per enquiry, next moves
Sector rules are part of the job, not your problem
Health advertising in the Gulf is regulated: Dubai's health authority restricts comparative and risk-free claims ('better than', 'no side effects') and requires visible warnings for invasive procedures, and Saudi authorities require prior approval for several categories, with public-facing ads in Arabic. Campaigns we write for clinics are built inside those lines from the first draft.
Real-estate advertising in Dubai requires a Trakheesi permit before any ad runs, with the permit number displayed, and owner authorisation (Form A) behind every marketed listing. We build the campaign flow around the permits you hold — and flag what is missing before the platform or the regulator does.
What to budget
Honest starting points, not promises — real numbers depend on your market, offer and creative. Media is paid directly to the platforms from your own ad account.
| Item | Guidance (AED / SAR) | Notes |
|---|---|---|
| Management fee | from 2,500 / month | Includes strategy, creatives direction, optimisation, monthly report |
| Media budget — clinics | 3,000 – 12,000 / month | Per city; aesthetics competitive in Dubai and Riyadh |
| Media budget — real estate | 4,000 – 20,000 / month | Listing-dependent; off-plan campaigns scale higher |
| Creative production | from 1,500 / batch | Vertical video + statics; sector-compliant copy EN/AR |
Ranges published October 2026, excluding VAT. No long lock-ins: management runs month to month after the first 90 days.
Frequently asked questions
Below roughly AED/SAR 3,000 per month in a major Gulf city, learning phases never finish and results stay noisy. If your budget is under that, we will say so and point you to the website and AI-visibility work that compounds instead.
You do. Campaigns run in ad accounts created under your business manager, with your pixel and your GA4 property. If we part ways, your history, audiences and learnings stay with you.
Yes, within limits. Meta now restricts which events health websites may send back, so we configure compliant events, lean on server-side tracking and GA4, and report cost per enquiry from sources Meta cannot blur — forms, calls and WhatsApp.
No. Dubai requires an advertising permit before a property ad runs and the permit number in the ad. We plan campaigns around the permits you hold and help you sequence new ones.
The first 90 days are a committed sprint — tracking, creatives and learning phases need that long to tell the truth. After that, management is month to month.
Before buying traffic, check the destination
Ads multiply what your website already does — including its problems. The free audit tells you whether your site is ready to convert paid traffic.