Sector report — 2026 edition
Riyadh real-estate websites: Arabic-first, conversion-poor, ceiling low
We collected 351 real-estate companies from Riyadh's public listings and scanned the 133 reachable websites on 20 published technical criteria. The result is a sector that localises properly, measures little, and where nobody has claimed the top of the table yet.
Quick answer
Riyadh's 133 scanned real-estate websites average 67/100, and the single best site scores 86 — the lowest ceiling of the eight 2026 editions; in every other segment the best site reaches at least 89. The sector is properly Arabic-first (89% Arabic, 71% correct RTL) but conversion-poor: 26% offer an online enquiry or viewing path, 41% a working contact form, and under half carry GA4. Meta and TikTok pixels sit level at 23% each — the only segment where TikTok reaches parity.
The sector in four numbers
- 56%
- of the 351 establishments found on public listings showed no usable website at all
- 67/100
- average technical score across the 133 websites scanned (median 68)
- 56%
- median Lighthouse mobile performance score — Google flags anything under 90%
- 23%
- have a Meta pixel — the rest run (or will run) paid campaigns with no conversion feedback
Collection 2026-10-31, from public listings (OpenStreetMap + Google Maps) — a coverage of publicly listed establishments, not a census. 21 listed websites were unreachable at scan time.
Three findings that matter if you sell property in Riyadh
First: the top of this table is open. No Riyadh real-estate site reached 90 in our scan — and nowhere else in the series does the best site stop this low. The technical bar for ranking first on observable measurements is lower here than anywhere else we scanned, which is another way of saying the first company to build properly takes a visible lead.
Second: measurement is under half everywhere. 48% GA4, 38% GTM, 23% Meta pixel, 23% TikTok pixel — in a market where off-plan campaigns are fought on paid social. The TikTok/Meta parity is unique to this segment and mirrors Saudi platform habits, but parity at 23% mostly means both channels run unmeasured — and unmeasured off-plan campaigns are the most expensive kind.
Third: nearly half the sector is unidentifiable by stack. 45% of scanned sites expose no recognisable platform signature — a mix of custom builds and hardened or obscured setups — against 33% WordPress and a visible Next.js minority (17%). The practical consequence shows in the medians: 56% mobile performance and a quarter of the sector below 44%.
Every criterion, measured across the whole sector
Share of scanned websites passing each check. Where a check could not be taken on a site, that site is excluded from the base — the measured column shows the real base per criterion.
| Criterion | Passing | Measured on |
|---|---|---|
| HTTPS with a valid certificate | 95% | 133 sites |
| Mobile viewport configured | 98% | 133 sites |
| Arabic version present | 89% | 133 sites |
| Arabic rendered right-to-left correctly | 71% | 131 sites |
| Working contact form | 41% | 133 sites |
| Form with client-side validation | 36% | 133 sites |
| Online booking or enquiry path | 26% | 133 sites |
| WhatsApp contact wired | 44% | 133 sites |
| Meta pixel installed | 23% | 133 sites |
| TikTok pixel installed | 23% | 133 sites |
| Google Analytics 4 | 48% | 133 sites |
| Google Tag Manager | 38% | 133 sites |
| Structured data (JSON-LD) | 44% | 133 sites |
| Map / location link | 27% | 133 sites |
Collected 2026-10-31 with the public 20-criteria methodology. Robots.txt exclusions respected (0 sites declined scanning and are not counted).
The top 20, ranked on observable technical facts
The twenty highest-scoring real-estate websites in Riyadh at collection time, ranked purely on the published technical criteria.
| # | Website | Score /100 | Perf. | Arabic | Booking path | Meta pixel | |
|---|---|---|---|---|---|---|---|
| 1 | Nama Real Estate (nama-re.com) | 86 | 79% | Yes | Yes | — | — |
| 2 | Residence Ishraqa Real Estate (ishraqa.sa) | 84 | 79% | Yes | Yes | — | — |
| 3 | Expat Key Real Estate (expatkey.sa) | 83 | 51% | Yes | Yes | Yes | Yes |
| 4 | The Residence Olaya By First Projects (array.sa) | 82 | 42% | Yes | Yes | Yes | — |
| 5 | Green Oasis (alargan.com.sa) | 81 | 39% | Yes | Yes | Yes | — |
| 6 | Reinvest | ري انفست (reinvest.sa) | 81 | 73% | Yes | Yes | — | Yes |
| 7 | نورث ريزيدنس North Residence (nawaat.sa) | 81 | 91% | Yes | — | Yes | — |
| 8 | Mena house compound (menahousesa.com) | 80 | 90% | — | Yes | Yes | Yes |
| 9 | Saudi Arabia Sotheby's International Realty (sothebysrealty.sa) | 80 | 43% | Yes | Yes | Yes | Yes |
| 10 | Mada Properties مدى العقارية (madaproperties.sa) | 79 | 44% | Yes | Yes | Yes | — |
| 11 | Manazel Maintenance I منازل للصيانة (manazelco.com) | 79 | 94% | Yes | — | Yes | — |
| 12 | Munjz LLC (munjz.com) | 79 | 58% | Yes | Yes | Yes | — |
| 13 | ركون للخدمات العامة والعقارية (rukoonre.com) | 79 | 70% | Yes | — | Yes | — |
| 14 | شركة رصف للاستثمار | RASF (rasf.sa) | 79 | 45% | Yes | Yes | Yes | Yes |
| 15 | Flow Granada (flow.life) | 78 | 69% | Yes | Yes | Yes | Yes |
| 16 | Lowland | لولاند (lowland.sa) | 78 | 45% | Yes | — | Yes | — |
| 17 | iQ Real Estate (iqre.sa) | 77 | 55% | Yes | — | Yes | — |
| 18 | Mohammad Al-Habib Real Estate Company (alhabibinv.com) | 77 | 51% | Yes | — | Yes | Yes |
| 19 | OSUS Real Estate (osus.com.sa) | 77 | 48% | Yes | — | Yes | Yes |
| 20 | Renovation Pioneers-Facility Management Services| رواد التجديد للتشغيل والصيانة (renovation-pioneers.com) | 77 | 75% | Yes | Yes | — | — |
Technical measurements of public websites, collected 2026-10-31 — a ranking of websites, not of anyone's services, prices or quality of care. "Perf." is the Lighthouse mobile performance score. Listed and want a re-scan, a correction or removal? One email: the next build honours it.
What this ranking is — and is not
The table above ranks websites, not businesses. Every column is a publicly observable technical fact — page speed, HTTPS, Arabic support, booking paths, measurement tooling — collected by the same scanner, with the same weights, on the same dates, across the entire sector. We make no judgement about anyone's services, prices or quality of care, and a high or low position says nothing about either.
Everything outside the top 20 is anonymised into the sector statistics on this page. Where a measurement could not be taken, we say so rather than estimate it. The full criteria list, weights and scanning rules are public on the methodology page, and any listed business can request a free re-scan, a correction or removal from the named table — we honour all three in the next build.
What the sector builds on
| Platform | Sites | Share of scanned |
|---|---|---|
| Not identifiable from the page | 60 | 45% |
| WordPress | 44 | 33% |
| Next.js | 23 | 17% |
| Wix | 2 | 2% |
| Framer e163439 | 1 | 1% |
| Odoo | 1 | 1% |
Detected from public page signatures (generator tags, asset paths). A custom or hardened build shows as not identifiable — that is not a defect.
Download the PDF summary
Two pages, English and Arabic — the sector numbers, the criteria chart and the top 20, ready to share internally.
Frequently asked questions
Twenty public criteria with published weights — speed, HTTPS, mobile, Arabic support, contact and booking paths, WhatsApp, analytics, ad pixels, structured data, freshness — measured by the same scanner across the whole sector. The methodology page lists every criterion and its weight.
Both take one email. Request your full result through the free audit (you receive the complete bilingual report for your site), or ask for removal from the named table and the next build of this report honours it.
The collection covers establishments visible on public listings (OpenStreetMap and Google Maps) in October 2026 with a working website on file. If your listing had no website — true for a large share of the sector — there was nothing to scan. The free audit works on any URL regardless.
Yes — the scan re-runs periodically and each edition states its collection date. Scores move only when the underlying measurements move.
Nothing structural — the leaders simply leave points on measured criteria the other sectors' leaders collect: speed above 90%, structured data, form validation, and measurement coverage. The published methodology shows exactly where each point sits; the free audit shows where yours are.
See where your website lands
The free audit runs the same 20 criteria on your site and sends a scored bilingual report within 24 hours — including the three fixes worth doing first.