Free tool
How much Meta budget do N enquiries need?
Work backwards from the only number that matters: how many enquiries you want per month. The estimator multiplies it by an assumed cost per enquiry — which you can and should adjust to your own history.
Quick answer
Monthly media budget ≈ enquiries wanted × cost per enquiry. As working assumptions (not measured market data), Gulf clinics often plan AED/SAR 40–90 per enquiry and real estate 60–150 — so 30 clinic enquiries imply roughly AED/SAR 1,200–2,700 of media, before the management fee. Set your own numbers below.
Estimated monthly media budget
1,200 AED – 2,700 AED
+ management from 2,500 AED/month
The cost-per-enquiry defaults are working assumptions, not measured market data — adjust them to your own history. Real costs depend on offer, creative and city; learning phases need ~90 days to stabilise. Media is paid to Meta from your own ad account; figures exclude VAT.
Frequently asked questions
They are stated working assumptions for planning, visible and editable in the tool — not measurements. As our own Gulf campaign benchmarks accumulate, the defaults will be revised and dated.
Offer, creative quality, landing-page speed and city competition move it far more than bidding tricks. That is also the order in which we fix things.
Below roughly AED/SAR 3,000 per month of media in a major Gulf city, Meta's learning phases rarely complete and results stay noisy. Under that, build the website and AI-visibility layer first.
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