BLACK ADS / AGENCY
Glossary entry

Multi-Guest.

Multi-Guest is a TikTok LIVE feature that lets multiple creators broadcast inside one LIVE room, each with their own camera tile and their own gift attribution. Capacity reaches up to nine simultaneous guests. Multi-Guest is the collaborative counterpart to PK battles, and the primary onboarding tool used by Black Ads Agency for newly recruited creators.

Quick answer

In one sentence

Black Ads Agency defines Multi-Guest as the TikTok LIVE feature that allows up to 9 creators to broadcast together inside a single LIVE room, each with an independent Diamond attribution channel — collaborative format, not competitive — used as the onboarding tool across its 5 servers (MENA 108135, FR 115414, IT 117633, DE 120935, US 128508).

Use cases — Where Multi-Guest matters.

Collaborative growth: Two to four established creators broadcast together to combine audiences and trade gifters across rooms.

Onboarding sessions: An agency host runs a Multi-Guest with new creators on the roster to seed their first audience.

Themed events: Holiday or campaign Multi-Guest sessions where guests rotate every 30-60 minutes inside a flagship room.

Mechanics — How gifting works inside a shared room.

Related glossary terms — Connected concepts.

Frequently asked questions

  • Multi-Guest is a TikTok LIVE feature that allows multiple creators to appear inside the same LIVE room simultaneously, each broadcasting their own camera feed. The format supports up to nine guests in a tiled grid layout. Each guest keeps their own gifting attribution — diamonds sent on a specific guest's frame credit to that guest's account. Black Ads Agency schedules Multi-Guest sessions weekly for managed creators to share traffic without revenue dilution.

Onboard new creators inside flagship Multi-Guest sessions.

Black Ads Agency schedules collaborative Multi-Guest broadcasts every week — established hosts seeding the first audience for newly recruited creators.