TikTok LIVE Glossary.
Operational definitions of TikTok LIVE concepts used by Black Ads Agency: monetization mechanics, battle formats, creator roles, agency operations.
- battles
BO3
BO3 — Best of 3 — is a three-round TikTok LIVE battle format.
- battles
LIVE Match modes
The three match formats inside a TikTok Co-host LIVE: Solo (1v1 individual scoring), Team (grouped scoring), and Specific-Gift (only chosen Gifts count toward the score).
- battles
Live Battle
A Live Battle is a real-time competitive format on TikTok LIVE in which two creator rooms are matched and viewers in each room send gifts to push their side’s score.
- battles
Multi-Guest
Multi-Guest is a TikTok LIVE feature that lets multiple creators broadcast inside one LIVE room, each with their own camera tile and their own gift attribution.
- battles
PK Battle
PK Battle — Player-Kill battle — is the default 1v1 timed gift contest format on TikTok LIVE.
- mechanics
Club Quest
TikTok LIVE's daily three-stage Fan Club challenge — 5/15/50 fans send a Heart-for-you and claim points to unlock Club Bravo, Club Power, and Club Victory Gifts for the entire club.
- mechanics
Community Heart-for-you
A collective decoration system where Fan Club members spend popularity points to outfit five slots (hands, face, head, outfit, skin) on the creator's Heart-for-you Gift.
- mechanics
Fan Club
TikTok LIVE's tier-based loyalty community where fans earn points by watching, commenting, and gifting — unlocking badges, exclusive chats, and limited gifts.
- mechanics
Fan Club statuses
The four filters TikTok exposes on the Fan Club roster — Top fans (top 100), New fans (joined < 24 h), Hot fans (+5 levels in 7 days), Blocked fans (paused) — plus an Inactive filter for fans approaching the 7-day pause cliff.
- mechanics
Popularity Hour
A daily 8–9 PM window (creator's local time) during which Become Popular Gifts count for double points in TikTok's Popular LIVE ranking.
- mechanics
Rank-up
Rank-up is the monthly process of crossing a diamond threshold to move into a higher tier inside TikTok’s partner-agency program.
- mechanics
Tier
Tier is the T1-T6 ladder that determines a TikTok LIVE creator’s — and a partner agency’s — bonus pool size, cashback eligibility, event access, and standing inside the partner program.
- mechanics
Valid LIVE days
A valid LIVE day is a TikTok LIVE broadcasting session of at least 60 continuous minutes on a LIVE Pro account in good standing.
- monetization
Cashback
Cashback on TikTok LIVE is a promotional bonus pool returned to top creators inside a partner-agency program based on diamond performance during a defined campaign window.
- monetization
Coins
TikTok coins are the buyer-side virtual currency of the LIVE economy.
- monetization
Custom Fan Club Perks
Creator-defined rewards layered on top of TikTok's built-in Fan Club tier perks — designed, delivered, and owned solely by the creator, subject to TikTok approval.
- monetization
Diamonds
TikTok diamonds are the internal currency that records creator earnings from LIVE gifts.
- monetization
Heart Me Gift
A specific TikTok LIVE Gift whose primary function is joining a creator's Fan Club — the entry token for the loyalty tier system.
- monetization
LIVE Talent
TikTok's status program for music creators on LIVE — two tiers (Music Lover and Music Talent) that unlock exclusive music-themed Gifts, profile badges, and access to music campaigns.
- monetization
Music Lover
The entry tier of TikTok's LIVE Talent program for music creators — granted to anyone who hosts 3 or more music LIVEs in a rolling 7-day window, unlocking music-themed Gift access and music campaign passes.
- monetization
Music Talent
The elite tier of TikTok's LIVE Talent program — earned by hosting 3+ high-quality music LIVEs in the past 7 days AND collecting 150,000 diamonds in the past 30 days. Adds a profile badge and music campaign priority on top of all Music Lover perks.
- monetization
Scaled LIVE Rewards
TikTok's umbrella program governing how LIVE rewards scale with creator performance — replacing the old flat 50 % redemption rate with a mission-based tier up to 53 %.
- operations
Agency Score
The Agency Score is TikTok's internal performance score for partner agencies — an aggregate of diamond production, valid LIVE day rate, retention, and compliance across the entire roster.
- operations
Co-host LIVE
TikTok LIVE feature that connects two or more creators into a single shared broadcast — the base layer beneath PK, Multi-Guest, and Match modes.
- operations
LIVE Pro
TikTok LIVE Pro is the elevated LIVE account status and badge that unlocks advanced broadcasting features, deeper analytics, and the monetization layer required for partner-agency programs.
- operations
LIVE Replay
A recorded version of a TikTok LIVE broadcast that viewers can watch after the stream ends, with limited duration and viewing window — no Gifts can be sent on a Replay.
- operations
LIVE Trial
The LIVE Trial is TikTok's evaluation period for creators newly affiliated with a partner agency.
- operations
TikTok LIVE agency
A TikTok LIVE agency is an official TikTok partner organization that recruits, manages, and grows LIVE creators under TikTok's partner program.
- roles
Gifter
A gifter is a viewer who sends paid gifts to a creator during a TikTok LIVE.
- roles
TikTok LIVE manager
A TikTok LIVE manager is the operator inside a partner agency responsible for a roster of creators — coordinating their LIVE schedule, battle calendar, valid LIVE day pace, and monthly tier target.
Operate at this level.
Black Ads Agency runs the operations behind these terms for managed creators across MENA, FR+, IT+, DE+, and US servers.