TikTok Ads operated by the team that runs LIVE

The four surfaces — Spark Ads, Promote, TopView, TTAM.

Spark Ads: Run an existing organic TikTok post as a paid ad while preserving likes, comments, follower count, and creator handle. The highest-ROI format for any creator-led objective — LIVE redirection, follower growth, brand activation. Default surface for in-house campaigns.

Promote: The simplest paid surface — boost a single post for views, profile visits, or website clicks directly inside the TikTok app. Limited targeting, no real reporting. Used by the agency only for time-sensitive feeder boosts before a LIVE broadcast.

TopView: Premium TikTok Ads inventory — the first ad served when a user opens the app. Maximum reach, highest cost. Reserved for major brand launches, agency-tier creator pushes during tentpole moments, and partner activations where the day's volume matters more than the unit cost.

TikTok Ads Manager (TTAM): TTAM unlocks lookalikes, custom audiences, conversion objectives, A/B testing, and proper multi-touch reporting. Required surface for any creator past 50k followers or any agency-funded campaign. Operated end-to-end in-house by the growth marketing team.

Operating process — Five steps, every campaign.

Audience + creative seed: Build the seed audience from the creator's past-30-day engagers above 75% video completion. Identify the top 3 organic posts of the past 7 days as Spark Ad candidates. No ad creative is built from scratch — the proof is the organic performance.

Pre-LIVE timing window: Schedule paid bursts in the 90 minutes preceding LIVE start time on the creator's primary server. Concentrate budget on this window — paid spend during off-LIVE hours generates clicks but rarely room arrivals at the cost-per-arrival threshold.

Multi-touch attribution in BlackOS: Stitch TikTok ad-click events to TikTok room-arrival timestamps inside BlackOS. ROAS is computed net of TikTok platform cut on a 7-day click window. No last-touch fiction. Halo effect tracked separately.

Daily ROAS read + step decision: Read ROAS daily against pre-committed thresholds. 1.5x+ for 14 consecutive days triggers a 25% budget step-up. Three days below 1.0x triggers a kill. Decision is rule-based, not negotiated.

Creative refresh every 7-10 days: Spark Ad fatigue sets in around the 10-day mark. Rotate to the next-best organic post at the refresh cycle, never wait for performance to collapse. Creative rotation is the cheapest way to extend a winning campaign.

Industry observations — CPMs, CTRs, what to expect.

As industry observations, TikTok Ads CPMs typically sit in a 4-12 USD range depending on country and audience freshness, with creator-led Spark Ads often delivering CTRs above the 1-2% platform baseline.

Black Ads Agency aggregated insights from in-house campaigns suggest a realistic cost-per-LIVE-room-arrival in the 0.30-1.20 USD range when the seed audience is well built and the creative is fresh. Cost-per-named-regular sits in a 3-15 USD band across the roster.

None of these numbers are absolutes. Verticals, server dynamics, and the seasonal calendar (Ramadan, end-of-month, holiday cycles) shift the ranges significantly. Real decisions are always made against the cohort-specific ROAS reading inside BlackOS.

Related — Operate the full paid stack.