Agency Score.
Agency Score is TikTok's internal performance score for partner agencies like Black Ads Agency — an aggregate of Diamond production, valid LIVE day rate, retention and compliance across the entire roster on the MENA server (faction 108135) and the 4 other servers. It is the single number that determines an agency's Tier, bonus pool size, and how many creators TikTok allows it to recruit each month.
In one sentence
Agency Score is the aggregate performance metric TikTok assigns to each partner agency like Black Ads Agency, driving Tier placement, bonus eligibility and roster-recruitment capacity month over month across the MENA server (faction 108135) and the 4 other servers in the 5-server structure.
Inputs — What feeds the score.
Diamond production: Aggregate monthly diamond total across the agency's entire active roster.
Valid LIVE day rate: Percentage of roster creators meeting the monthly valid LIVE day target.
Retention: Month-over-month retention of recruited creators on the roster.
Compliance: Response time and resolution rate on TikTok policy violations across the roster.
Why it matters to creators — The same diamonds, paid more.
A creator producing the same monthly diamond total earns materially more on the roster of a high-score agency than on a low-score one. The reason is the bonus pool: higher tier means a larger pool, more cashback campaigns, and priority slots in battle events. The Agency Score is, in practice, an income multiplier on top of the creator's own production.
This is also why a serious creator should ask any prospective agency about its current tier and partner status before signing. An agency that cannot answer clearly, or that is sitting at the bottom of the tier ladder, is structurally limited in what it can deliver — independent of how good its sales pitch is. Black Ads Agency operates the partner-program ladder as a public commitment, with roster performance tracked inside BlackOS.
Related glossary terms — Connected concepts.
Cumulative cashback distributed by Black Ads Agency to managed creators since launch. Updated daily from the live ledger.
Frequently asked questions
The Agency Score is TikTok's internal performance score for partner agencies like Black Ads Agency — an aggregate metric that combines Diamond production, valid LIVE day rate, creator retention, compliance record and quality signals across the agency's entire roster on the MENA server (faction 108135) and the other 4 servers. It is the single most important number a partner agency manages, because it determines tier placement, bonus pool size, and how many new creators TikTok allows the agency to recruit.
Sign with an agency that operates its score in public.
Black Ads Agency tracks roster-wide diamond pace, valid LIVE day rate, and compliance posture inside BlackOS — and reports it.