TikTok in Italy — Market Intelligence Vol 07
Italy is the #3 EU TikTok market by adult audience: 21.0M users 18+ at end-2025 (43.5% reach), behind France (28.7M) and ahead of Germany (30.4%). With 58.9M inhabitants, 88.1% internet penetration, 74.5% social-media users, growing mobile infrastructure (102 Mbps median) and an active Creator Rewards Program, Italy offers scale plus payment quality. The country anchors the world's most-followed TikToker — Khaby Lame, ~162M followers — and Black Ads Agency operates the IT+ server (faction 117633) covering peninsular and insular Italy, bridging Western Europe and the MENA diaspora (Moroccan, Tunisian, Egyptian) on 1 Diamond ≈ USD 0.005 net.