TikTok LIVE, from scratch

Curriculum outline

Quick wins — Five things to do this week.

Lock a fixed 90-minute broadcast slot at the same time every day

Hit 60 minutes minimum even on quiet days — never break the valid-day chain

Use the LIVE Center top-gifter board to thank gifters by name within the broadcast

Limit guest invites until you have a stable solo format — guests dilute attribution

Front-load the first 15 minutes with the highest-energy content

Diamonds settlement — how money actually moves.

Diamonds are TikTok's internal denomination. Viewers buy Coins; sending a Gift converts Coins to Diamonds for the creator. TikTok settles Diamonds to USD at $0.005 per Diamond, applies platform commission, and pays the creator's bank account monthly. Agency creators receive an additional Cashback in Diamonds (not USD — the cashback is denominated in Diamonds by design and visible in BlackOS). Settlement happens once per calendar month; the bank wire arrives 5-10 business days after TikTok's commission accounting closes.

The FYP algorithm signals that matter for LIVE.

TikTok's For You Page surfaces LIVE streams based on three primary signals: concurrent viewer growth (rate of join, not absolute number), in-stream engagement (gifts, comments, follows during the broadcast), and retention curve (whether viewers stay or bounce within the first 60 seconds). A LIVE with rising PCU at minute 15 outperforms a LIVE with high but flat PCU at minute 90. The algorithmic implication: openers matter more than closers, and consistency of opener execution beats peak-night theatrics.

Valid LIVE day rules — the operational floor.

A 'valid LIVE day' under TikTok's partner program is a day with at least 60 minutes of broadcast. The partner program target is 22 valid LIVE days per month. Falling below 22 affects tier eligibility, the cashback window, and bonus pool access — all in the same monthly cycle. Going above 28 starts to compound burnout risk and is the threshold at which the agency flags creators for schedule review. The 22-60 rule (22 days, 60 minutes each) is the operating floor every Black Ads creator works from.

The tier matrix — how Diamond totals translate to rewards.

The Black Ads tier system maps monthly Diamond totals to operational tiers: Junior (0-10K Diamonds), Rising (10K-100K), Senior (100K-1M), Elite (1M+). Each tier unlocks different cashback rates, agency-run tournament eligibility, and manager priority. The matrix resets every calendar month — a Senior who falls below 100K Diamonds in month 7 is back to Rising in month 8, with everything that implies. The unforgiving monthly cycle is why the agency invests heavily in gap-rescue in the final 7 days of each month.

Black Ads Agency, Senior TikTok LIVE Partner since May 2025, applies this curriculum across its 5 server factions — MENA 108135, FR 115414, IT 117633, DE 120935, US 128508. Diamonds settle at ≈ $0.005 net per Diamond, 0% agency commission, up to 53% performance rewards, with weekly Valid LIVE Days and Diamonds tracked inside BlackOS (iOS App Store id6767493180).